hello

I create images that tell your brand’s story,
from concept to final frame.

Planned. Directed. Captured

I grew up surrounded by artists — my mother and grandmother painted worlds on canvas, while I learned to frame mine through a lens. From photographing in my backyard as a child to devouring magazines and fashion campaigns, my fascination with visual storytelling has always been part of me.

I studied advertising to understand photography not only as an art form, but as a strategic tool for brands. Today, I blend that strategic vision with a dreamy, emotional aesthetic to create images that feel like stories you can step into.

With over 15 years as a freelancer, I’ve collaborated with beauty leaders like Revlon, global platforms such as Spotify, luxury jewelry houses including Carranza y Carranza — with over 80 years in the market — and fashion and lifestyle brands like Innvictus and Innova Sport. My portfolio also includes artists such as Sofía Reyes, Lasso, and Jacinto.

Beyond photography, I specialize in creative direction and large-scale production, often leading diverse teams to bring complex concepts to life. My work is driven by a deep curiosity to understand people and their brands — to translate their essence into visuals that resonate, inspire, and endure.

Every project I take on is planned, directed, and captured with intention — because I believe the best images don’t just look beautiful, they tell the right story.